BUILT FRAME
BY FRAME
A four-stage production process combining creative direction, AI generation, 3D/CGI, compositing, grading and delivery for cinematic brand content.
Direction
The frame is defined before anything is generated. Goal, format, references and shot list come first.
Brief & Direction
We start with the goal, brand and format. Reference boards, tone and a shot list define the visual direction before generation begins.
Concept & Look
Moodboards, colour scripts and key visuals define the lighting, texture and motion language so the whole campaign stays visually consistent.
Generation
Raw visuals are generated quickly and refined to match the approved visual direction.
Generation
AI generation creates the raw footage, including product shots, environments, textures and cinematic plates. Each result is refined to match the approved look.
Build
Generated material is refined through 3D, compositing, colour grading and sound into a polished cinematic film.
3D & Compositing
Generated assets are combined with traditional 3D workflows. We composite, clean and refine every element to create controlled and believable frames.
Grade & Sound
Cinematic colour grading and sound design shape the final mood, contrast and rhythm of the film.
Delivery
One finished master, adapted into every format and version the campaign needs.
Delivery
The final master is delivered in the formats and aspect ratios the campaign needs, including 16:9, vertical, square and short-form versions.